Case Studies
Every project here started as someone's problem: a brand that blended in, a launch with no story. Look for the one that sounds like yours.
Featured — Financial Services — Kenya
Full-scale digital transformation for Kenya's leading Shariah-compliant microfinance institution — ATM UX redesign, SEO architecture, branch identity, and Islamic finance campaigns. 40% increase in organic search traffic.
Media & Wellness — Podcast — Africa
Production quality, motion graphics, and SEO for a mental wellness podcast — #1 organic ranking for episode library search, 6+ live-streamed events.
Theatre — Poster & Campaign Design — Kenya
Key art and the full promotional campaign for John Sibi-Okumu's Elements, directed by Wakio Mzenge — one profile built from many faces, saying a play about mixed-heritage identity in a single look.
Social Impact — Fashion Activism
Fashion as protest against Gender-Based Violence — identity, editorial photography, and documentary film. If Threads Could Speak.
Media & Journalism — Pan-African Platform
Business development and content operations for a pan-African investigative journalism platform — subscription growth and editorial coordination.
Consumer Product — Eco Travel
Eco-travel oral care built from scratch — 85% organic packaging, bamboo-forward identity, a new category for the Kenyan market.
Arts & Culture — Festival — Kenya
Positioning, vendor management, and logistics for Kenya's international theatre festival — 15% reduction in operational costs.
NGO — Gender Advocacy
Web development, graphic design, and product launch support for a gender advocacy organisation over a three-year engagement.
Community — Sport & Recreation
Organic social growth on Instagram and TikTok — platform-native storytelling that built a community.
Financial Services — Agriculture — Kenya
Brand identity, mobile app UX, and a nationwide launch campaign for a farmer-centred bank built to boost Kenya's agricultural sector.
Corporate Identity — Pan-African Holding Co.
A master brand and seven-venture sub-brand system for the Africa Diaspora Revival Fund — an “A for Africa” monogram, a colour-coded family (Bank, Finance, Pay, Tokens, Investors, Foundation), and a full applications suite.
Brand Identity — Painting Company — Norway
Logo and identity system for a modern Norwegian painting firm — a house-and-paintbrush emblem, a premium navy-and-gold palette, and the design of the company profile.
Brand Identity — Business Consultancy — Kenya
End-to-end brand development for a Nairobi strategy consultancy (a Rikara Group company) — an interlocking double-C monogram, a corporate blue system, a full stationery & collateral suite, and website design.
Brand Identity — Cancer Support NGO — Kenya
End-to-end brand development for a cancer-support non-profit — a sprout-in-hand emblem, a healing purple-and-pink system, a full print & merchandise suite, a patient awareness guide, and website + app design.
Corporate Identity — Diversified Holdings — Kenya
A full brand identity for a six-sector Kenyan holding company — hand-drawn monogram, the RI · KA · RA method system, a 75-page profile, a 132-page HR manual, and the corporate website.