Sprout & Live Hope Foundation — Case Study

Overview

Sprout & Live Hope Foundation is a Kenyan non-profit walking alongside cancer patients, survivors, and their families — through awareness, care, counselling, and community. Its whole reason for being fits in one line the brand had to carry everywhere: “Cancer is not a death sentence — it’s a journey of hope.”

I led the brand from a blank page to a working identity: the name concept, the logo, the colour and visual system, a full suite of print and merchandise collateral, and the design of the foundation’s website and mobile app.

The Brief

Cancer branding tends to pull in two unhelpful directions: clinical and cold, or heavy and grief-soaked. For a foundation whose entire message is hope, neither works. The identity had to hold two truths at once — the seriousness of the diagnosis and the possibility of life beyond it — without tipping into either sterile or sombre.

It also had to work hard and travel far: warm enough to comfort a newly-diagnosed patient, credible enough to stand in front of partners and donors, and flexible enough to live on everything from a support-group t-shirt to a hospital-corridor banner to a phone screen.

Approach

A symbol that says “grow.” The mark is a sprout cradled in an open hand. The sprout stands for new beginnings and growth — the patient rising above the diagnosis. The hand beneath it stands for care, protection, and guidance — the foundation’s nurturing role. Together, intertwined, they carry the deeper message: no one walks the cancer journey alone.

Colour with meaning. Purple for healing and strength; pink for compassion and emotional care; a soft off-white as the brand’s “white.” The palette nods to the ribbon language of cancer advocacy while feeling distinctly warm and human.

A system, not just a logo. A hand-drawn wordmark, a repeatable leaf pattern, defined logo variants for light and dark grounds, and clear rules — so the brand stays unmistakably itself across dozens of touchpoints.

Naming & Concept Logo & Emblem System Colour, Type & Pattern Brand Manual Print & Merchandise Cancer Awareness Guide Website & App Design

Brand Identity

The logo works as a full lockup — the sprout-in-hand emblem beside the “Sprout & Live / hope foundation” wordmark — and as a standalone emblem that scales down to an app icon or a lapel pin. Defined light and dark variants keep it legible on every background, from deep purple to soft pink to plain white.

Purple — Healing & Strength#400040

Magenta#800080

Pink — Compassion#FFC0CB

Our ‘White’#FFF2F5

The Emblem — Sprout & Supporting Hand

Full Lockup

Collateral Suite

The identity was built to be handed out, worn, carried, and read — not just filed in a guidelines PDF. It runs across a full collateral suite: business stationery, branded merchandise, event banners, and a patient-facing Cancer Assessment & Awareness Guide, all sharing one grid, one palette, and the same leaf motif.

Branded t-shirt with the Sprout & Live emblem — Apparel — Branded Tee

Hope Blooms Here tote bag — Merchandise — Tote “Hope Blooms Here”

Branded paper cups in purple and pink — Merchandise — Paper Cups

Sprout & Live roll-up event banner — Events — Roll-up Banner

Sprout & Live business card design — Stationery — Business Card

Sprout & Live letterhead design — Stationery — Letterhead

Cancer Assessment and Awareness Guide cover — Patient Resource — Awareness Guide

Sprout & Live mobile app splash screen — Digital — Mobile App

Digital & Web

The brand extends to the screen through a website and a member app. The site gives the foundation a home for its story and its community — Home, About, Services, Events, Gallery, Volunteers, Contacts — led by the message that greets every visitor: “Cancer is not a death sentence, it’s a journey of hope.” A clear Become a Member path turns visitors into a support network.

The mobile app carries the same warmth — the emblem on deep purple, the line “Empowering Lives. Inspiring Hope.”, and simple member login, so patients and volunteers can stay connected between events.

Outcome

A complete identity system — sprout-in-hand emblem, full lockup, light/dark variants, colour, type, and a leaf pattern — built to feel warm and stay credible
A meaning-led palette — purple for healing and strength, pink for compassion — that connects to cancer-advocacy colour language
A full collateral suite — stationery, apparel, tote, cups, and event banners, all on one coherent system
A patient-facing awareness guide — turning the brand into a practical resource, not just a look
Website and app design carrying the identity online, with a clear path to Become a Member
One consistent voice of hope across every touchpoint — Hope Blooms Here

If this is you

If you're building something that has to mean something, a cause or a foundation, I give it a brand with heart and rigour in equal measure, so people believe it and remember it.