Case Study — Media & Journalism — Pan-African Platform
Afrika Unfolding is a pan-African media platform built around investigative journalism. The mandate here wasn't identity or campaign work — it was the operating engine behind it: business development, content operations, and the subscription model that keeps investigative work funded.
Investigative journalism is expensive and slow, and platforms that run on it live or die by whether the business side can fund the editorial side. The brief: build the business development function and the content operations discipline that lets a small investigative team publish consistently while growing a paying audience.
Operations before growth. Coordinating investigative journalism means managing long lead times, verification cycles, and legal review without losing publishing cadence — the content operations layer had to absorb that friction before subscription growth work could mean anything.
Subscription as sustainability. Business development focused on converting readership into paying subscribers — the only funding model that doesn't compromise editorial independence.
Day-to-day coordination across the editorial pipeline — from story assignment through verification to publication — paired with the business development work of growing a subscriber base willing to pay for investigative reporting.
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