The Work
A repeatable content system: filming patterns for poolside video, story formats for progress milestones, and a cadence the club could sustain after handover.
Case Study — Community — Sport & Recreation — Kenya
A neighbourhood swim club with no media budget and every reason to be invisible online. The project: grow Little Fish Swim Club's presence organically — Instagram and TikTok, zero paid spend, nothing but story.
Build a digital presence that fills lanes, not just feeds. The audience was parents deciding where their kids learn to swim — a high-trust decision that generic sports content does not move.
Platform-native, not cross-posted. TikTok got the splash — first-length swims, poolside personality, the sound-on moments. Instagram got the trust — progress stories, coach features, parent-facing proof.
Community as content. The swimmers and their milestones were the editorial calendar. Every post answered a parent's real question: is my child safe, seen, and improving here? Animated graphics carried milestone moments — first length, first dive — that raw poolside footage alone couldn't sell.
A seasonal content layer. Alongside the swim milestones, a recurring series of designed social artwork — Mother's Day, Father's Day, Labor Day, Eid — kept the account present in the family's calendar year-round, not just on training days.
A repeatable content system: filming patterns for poolside video, story formats for progress milestones, and a cadence the club could sustain after handover.
If this is you
If the budget is tight but the story is strong, sharper storytelling beats a bigger cheque. I help you make what you have punch above its weight.
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