Case Study — NGO — Gender Advocacy — Kenya
The United Women's Council (est. 2022, founded by Njeri Kiereini) is a Kenyan gender-advocacy organisation with a Creative Women platform at its heart. Advocacy organisations face a brutal communications trade-off: gravity reads as cold, warmth reads as soft. UWC needed both — communications that carry institutional weight without losing human warmth.
As Digital Content Executive across a three-year engagement, I ran the visual system end to end: the web presence, the social and campaign design, and the coverage of the events and workshops that bring the movement to life.
Build the brand and creative direction for an organisation whose work spans policy rooms and community halls. The same identity had to hold in a government submission, a national-holiday greeting, and a grassroots workshop poster — warm, dignified, and unmistakably UWC.
Ship the infrastructure, then the campaigns. The organisation's web presence came first — a site built to hold policy documents and community programming without either feeling like an afterthought. On top of it sat a repeatable social system: a warm terracotta-and-coral palette, the UWC flame, and templates that let national days, events, and calls-to-action all read as one voice.
Show the work, not just the words. Events like the Vivacious Vigor forum and the Creative Training Workshop — run with partners including SBM Bank and International Leadership University — were designed, promoted, and documented as one continuous campaign.
The UWC mark pairs a bold “UWC” with a rising flame — a symbol of the women it exists to lift — and the Creative Women script. A warm terracotta anchors the system, coral carries energy, and marigold and fuchsia keep it human and celebratory.
United Women's Council · Creative Women
A steady drumbeat of designed content kept UWC present and credible — event artwork, calls for writers, and greetings that marked Kenya’s national days and the festive season, all on one warm, consistent system.
The Creative Training Workshop — backed by SBM Bank and International Leadership University — brought the community into one room, from founding president Njeri Kiereini to the members and speakers who make UWC what it is. Every frame was branded, captioned, and shared as part of the campaign.
A short recap film carried the workshop’s energy onto the timeline — the same brand, now moving.
If this is you
If your advocacy has to be heard, I build the content and campaigns that turn your message into something people can't scroll past.
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