Case Study · 02 · Film & Video · Motion Graphics · Marketing
Creative Director and multimedia producer for a leading East African mental wellness media platform — directed and produced high-quality podcast video content, orchestrated live streaming events with motion graphics overlays, redesigned the website for SEO, and grew audience reach significantly.
ThinkTube Africa's Boomerang Podcast was doing important work — creating honest, accessible conversations about mental wellness in East Africa. But the platform's production quality, visual identity, and digital distribution weren't matching the weight and value of the content being made.
As Creative Director and multimedia producer, the mandate was clear: elevate every dimension of the platform's output. That meant professionalising the video production, building a live streaming infrastructure capable of real-time event broadcasting, designing motion graphics systems that gave episodes a distinct visual signature, and restructuring the website to actually be found.
Mental health media carries a particular responsibility — it has to be warm and credible simultaneously. Every creative decision had to build both trust and audience loyalty.
Low production baseline — existing content lacked consistent visual quality and a recognisable on-screen identity.
Live event complexity — orchestrating simultaneous multi-guest streams with real-time motion graphics required robust technical setups.
Discoverability gap — the platform had strong content but minimal organic search presence, leaving audience growth entirely dependent on social reach.
The Creative Philosophy
In East Africa, the stigma around mental wellness means that production quality isn't vanity — it's credibility. A polished, visually confident platform signals that this conversation is worth having. That it belongs in the mainstream. Motion graphics, cinematic framing, and broadcast-grade audio weren't luxuries for ThinkTube. They were the argument.
Reviewed the full archive of existing podcast content, website analytics, and social media performance data. Identified the core gaps: inconsistent framing and lighting across episodes, no motion graphics system, zero SEO architecture on the site, and a social content strategy built entirely around hope rather than targeting. Developed a creative strategy document that mapped the production elevation plan across three workstreams — film, motion, and digital.
Established a repeatable, professional studio configuration for podcast recordings — lighting diagrams, camera blocking, shot sequencing, and audio positioning. Defined the visual language of the show: warm but not soft, honest but not raw. Directed and produced multiple episodes, managing everything from pre-production guest briefings to post-production colour grading and sound design in DaVinci Resolve and Adobe Audition.
Built a full motion graphics package in After Effects — lower-thirds name cards, episode intro sequences, animated title cards, social media cut-down templates, and end-screen animations. Designed for flexibility: every element could be recoloured and re-texted per episode without rebuilding. Created a live overlay graphics system for streaming events, including real-time ticker bars, guest introduction cards, and session transition animations.
Planned and executed live streaming events for ThinkTube Africa, combining multi-guest video feeds with real-time motion graphics overlays via OBS Studio. Managed technical production from stream health monitoring to scene switching, while simultaneously directing on-camera talent and coordinating audience Q&A segments. Each event was designed as a standalone broadcast experience, not a raw Zoom export.
Redesigned the ThinkTube Africa website on WordPress — restructured the information architecture to prioritise episode discoverability, built a searchable episode library, and implemented a blog system targeting mental health search queries in East African contexts. Applied on-page SEO across all existing episode pages and wrote optimised metadata, episode transcripts, and landing page copy. Built a sitemap, submitted to Search Console, and established monthly monitoring.
Developed and managed a social content strategy that extracted maximum value from each recorded episode. Built a clip selection framework — identifying the 2–3 most emotionally resonant or debate-sparking moments per episode for short-form cut-downs. Designed episode thumbnails, quote cards, and audiogram graphics. Managed posting calendars across YouTube, Instagram, and Facebook, timing releases to platform-specific peak engagement windows.
Complete After Effects motion system — lower-thirds, intro/outro sequences, live stream overlays, animated title cards, and social media cut templates. Built for reuse and scalability across every episode.
Multi-episode film production: studio configuration, cinematography direction, guest management, post-production colour grading and sound design. Consistent visual language across all deliverables.
Broadcast-grade live events via OBS Studio — multi-guest streams with real-time motion graphics overlays, scene transitions, Q&A moderation, and full technical production management.
Full WordPress redesign with UX-focused information architecture, searchable episode library, blog content system, on-page SEO, metadata optimisation, and Search Console integration.
Clip extraction framework, episode thumbnail design system, audiogram templates, and managed posting calendar across YouTube, Instagram, and Facebook — timed to platform peak windows.
Unified visual identity across all touchpoints — motion graphics system, thumbnail templates, episode artwork, social assets, and website design cohered into a recognisable and consistent media brand.